________ is a measure of how readily a company can use its assets to generate profits.

Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling

A) quality ratios B) salesperson satisfaction rates C) marketing metrics D) retailer satisfaction indices E) customer feedback surveys

In Communications Workers v Beck, the Supreme Court held that dues-paying nonunion members can demand a rebate for any union expenditure not related strictly to collective bargaining

Indicate whether the statement is true or false