One major disadvantage of focus groups is that they may not be directed at understanding a wide variety of issues such as reactions to a new food product, brand logo, or television ad

A company with no investment outside its home country other than the direct purchase of products and services is referred to as a(n) ________ company

A) international B) outsourced C) offshored D) multinational E) global

Viral marketing:

a. is the voluntary passing of messages to friends b. uses technology such as e-mail, mobile messaging, and Web 2.0 tools c. is a subset of buzz marketing d. involves marketers seeking out trendsetters in particular areas to "talk up" the product e. all of the above