A rating is:
a. the number of people watching a program over a total television season.
b. a comparison of an audience for one show to the audience for another show.
c. the percentage of the total number of households with TV sets tuned to a specific program.
d. the percentage of people in a household watching a program on television.
ANSWER: c
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______ refers to the idea that something can spread quickly within a population from a variety of sources.
A. Growing B. Contagious C. Sticky D. Viral
Your Internet search about electronic cigarettes has generated hundreds of articles, opinions, studies, and statistics about the topic, and you panic that you will not be able to organize it all into a 10-minute presentation before next week. The term to describe this feeling is
A. information anxiety. B. stage anxiety. C. opinion overload. D. data overload.