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The macroscheduling decision calls for allocating advertising expenditures within a short period to obtain maximum impact

Indicate whether the statement is true or false

When you arrive at your veterinary for your scheduled appointment you are greeted by the receptionist who immediately offers your dog a treat. The receptionist proceeds to let you know what to expect by explaining procedures and offering services

You are then led to a waiting room where you are offered a water bottle and a magazine. Your veterinary's marketing communication goal is ________.a. psychological b. behavioral c. affective d. relational