Market segmentation is most likely useful to firms that need to do which of the following?
A) formulate unique products and services for global customers
B) create specialized sales techniques for foreign markets
C) devise marketing strategies for specific customer groups
D) acquire short-term product development strategies
C
Business
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Due to its importance for managerial and organizational performance, nonmarket strategy is the responsibility of ________
a) managers b) clerks c) lobbyists d) the board of directors
Business
The correlation coefficient is a measure of the slope of the scatter plot for the independent and dependent variables
Indicate whether the statement is true or false
Business