Under the five critical factors "Thrives in a culture where people feel comfortable and empowered by having many degrees of freedom" is related to which factor?

An e-mail campaign works most effectively when:

A) consumers perceive it as "acceptable" spam B) messages resemble the information on the company's website and in company advertisements C) it targets infrequent purchasers D) it contains customer-generated reviews

Which of the following will improve the style and tone of the writing?

A) Varying sentence length B) Using short paragraphs C) Making sure content is logical D) Using lists and bullets E) Adding headings and subheadings