Which of the statements below are true?
A) A corporation is the business form that is typically the most complicated (legally) to establish.
B) The sole proprietorship and the general partnership both feature unlimited liability.
C) The corporation and the limited partnership both provide at least some owners with limited
liability.
D) all of the above
D
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Jonni has just started with a travel agency and has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Andrew, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Andrew’s approach is based on
A) transaction-oriented marketing. B) premium pricing. C) his seniority at the firm. D) special incentives from tour operators. E) value cocreation.
Market niching is profitable because the company ________
A) copies or improves on the leader's products and programs, usually with much less investment B) bears the cost of developing new products and markets, expanding distribution, and educating the market C) knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment D) either keeps its manufacturing costs and prices low or its product quality and services high E) can achieve economies of scale much faster by selling the same product to the global market