Because there is substantial evidence that subliminal advertising is effective, many media companies reject any advertising that contains subliminal messages

The slogan for Lawry's meat marinades is "Always Tender. Always Juicy. Always Easy." This slogan, which describes meat after it has been cooked using the marinade, describes which of the following?

a. the product's promotional mix b. the product's advertising objective c. the product's unique selling proposition d. the product's basis for comparative advertising

All of the following are reasons for managers to understand the configuration of the cost base of the organization, EXCEPT

A. developing strategies B. making operations decisions C. determining where the organization is to compete D. determining how the organization is to compete E. None of the above