Central Bark Doggie Day Care opened the first day care center for dogs. It currently has 31 locations, with a new Gainesville, Florida, location coming soon
The concept of day care center for dogs became so popular that other competitors begin to enter the market. With competing companies such as Camp Bow Wow and others entering the market, it can be said that the concept of day care center for dogs is moving into the _____ stage of a product life cycle.
a. introductory
b. growth
c. maturity
d. decline
ANSWER: b
With the opening of competition in the form of Camp Bow Wow and others, it can be said that the dog day care product is moving into the growth stage of the product life cycle. A competitor entering the market is an indicator of the growth stage in the product life cycle.
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