Some research shows that the number one turnoff people identify is slow service

The degree to which the beneficial results of an innovation's use are observable or describable to others is called ________

A) divisibility B) communicability C) compatibility D) relative advantage E) plainness

A ________ strategy often means designing products and promotions aimed at consumers who are either dissatisfied with existing choices or who want something distinctive

A) global B) stability C) low-cost leadership D) focus