Suppose a marketer decides to segment a market based on social class, psychographic lifestyle, and readiness stage. For each type of segmentation, give at least three possible segmentation subcategories

What will be an ideal response?

Answers will vary. For social class, subcategories include lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, and upper uppers. Possible psychographic lifestyles include culture-oriented, sports-oriented, and outdoor-oriented. Lastly, readiness stage includes unaware, aware, informed, interested, desirous, and intending to buy.