We think about, and reason with, information using:

Imagine that a friend has just read a magazine article that discusses flashbulb memories, and your friend argues that people retain a very clear memory of certain emotional events. What would you respond?

a. "Yes, the research strongly supports the concept of certain strong, almost permanent memories for highly important events." b. "Yes, the article is correct that some memories are very clear, but these fade after 2 to 3 years." c. "No, the article overstates the case; these memories can be inaccurate and can fade with time." d. "No, there is no evidence for flashbulb memories."

Johnny just passed a note to Kelsey in math class. The note says that his friend Jake has a crush on her. What idea suggests that Kelsey will now find Jake more attractive?

A) Similarity B) Reciprocity C) Proximity D) Desirability