The management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency is known as ________

A) data analytics
B) marketing accountability
C) marketing metrics
D) advertising measurement
E) brand health

B

Business

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Sales revenue growth, gross margin growth, and return on investment are the key performance indicators for the ________

A) financial perspective B) customer perspective C) internal business perspective D) learning and growth perspective

Business

Assume that the annual property taxes on a home are $1,380; that the home is being sold as of May 1; and that the taxes for the current year have been paid. If the buyer and seller agree to prorate the property taxes as of the sale date, the buyer's portion of the taxes would be most nearly:

A: $1,380; B: $1,150; C: $690; D: $230.

Business