Crisis training would most likely include all of the following EXCEPT:

The practice called search and reapply is typically used in the ________ approach to planning an international IMC campaign

A) centrally conceived B) bottom-up creativity C) local initiative D) standardized E) lead agency

At the Sunny Day Cafe, the owner has told her servers to do whatever they need to do to please their customers without needing to consult her first. They routinely customize orders at no extra charge, and if a customer is really unhappy with a meal, the server has the authority to remove the charge from the bill. Sunny Day's owner clearly believes in:

a. Variation c. Empowerment b. Achievement d. Downsizing