________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets

A) "Pattern advertising"
B) "Template advertising"
C) "Cookie-cutter advertising"
D) "Model advertising"
E) "Stereotype advertising"

A

Business

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Manufacturers' representatives:

A. Take ownership of the merchandise they sell for manufacturers B. Are a source of fixed costs on their principals' income statements C. Do not specialize in the type of products they handle D. Often carry competing lines of merchandise E. Have no authority to modify their principals' instructions concerning price or terms of sale

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A good résumé is targeted for specific situations and prospective employers

Indicate whether the statement is true or false.

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