All of the following are components of "green marketing" EXCEPT ________.
A) making ecologically safer products
B) cradle-to-cradle practices
C) recycling
D) biodegradability
E) pollution controls
Answer: B) cradle-to-cradle practices
Business
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In a marketing experiment, a marketing variable which is of central interest is called a(n) ________ because different levels or values of the variable are controlled by the researcher
A) manipulation B) external factor C) internal variable D) control factor
Business
The lack of information sharing between the retailer and manufacturer
A) improves supply chain coordination. B) minimizes the fluctuation in manufacturer orders. C) leads to a large fluctuation in manufacturer orders. D) leads to smaller fluctuations in suppliers' orders.
Business