The predominant response function for advertising is often concave, but when it is S-shaped, ________
A) sales are flat, and advertising does not generate any sales impact
B) any increase in advertising spending results in a proportionally positive increase in sales
C) any increase in advertising spending results in a proportionally negative decrease in sales
D) some positive amount of advertising is necessary to generate any sales impact, but sales increases eventually flatten out
E) advertising is not necessary to generate any sales impact
D
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Criticisms of the American health care system include all of the following except:
A) waiting to repair the system will make cost control and universal access worse B) the current system is more consistent with the American political philosophy than socialized medicine C) Americans pay too much for health care D) too many Americans do not have adequate access to health care
In the decision making of a one-time-only special order, it is assumed that accepting the special order is not expected to affect the selling price to other customers
Indicate whether this statement is true or false.