Important implications of the efficient market hypothesis include which of the following?
A) Future changes in stock prices should, for all practical purposes, be unpredictable.
B) Stock prices will respond to announcements only when the information in these announcements is new.
C) Sometimes a stock price declines when good news is announced.
D) All of the above.
E) Only A and B of the above.
D
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Which of the following statements describes a receiving report?
A) It is an order to purchase goods from a supplier. B) It is a statement from the supplier showing the goods purchased and the amount due. C) It is a report showing that the goods have been received in good condition, as ordered. D) It is a document authorizing a payment to a supplier.
Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling
A) quality ratios B) salesperson satisfaction rates C) marketing metrics D) retailer satisfaction indices E) customer feedback surveys