A bus transport company wanted to revolutionize the way it handles crisis situations, such as the instances when its vehicles are involved in accidents
It decides to use a certain software tool to provide updated information to the victims' families, the media, and the public at large. The company decided to post short, real-time messages that would include details about the accident, data about the relevant hospitals, and the emergency services that could provide more information on the status of the victims. Which social networking website best serves this purpose?
a. Twitter
b. Vine
c. LinkedIn
d. Flickr
A
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People align themselves with
a. Satisfaction of their wants and needs along the consumer continuum b. The happiest brands they can find in comparison to generic brands c. A brand that reflects what they see when they look in the mirror d. Values and ideas consistent with fair trade practices and eco values