How can you demonstrate to clients that the time, effort, and resources put into strategic public relations programs will demonstrate a return on the investment they are making in the effort?
a. Meet goals and objectives in every campaign.
b. Commit to plan budgets and never request additional resources.
c. Adhere to strict dedication to strategic planning and build plans that deliver meaningful results.
d. Base plans on a succinct, well-written situation analysis.
c. Adhere to strict dedication to strategic planning and build plans that deliver meaningful results.
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A constitutional prior restraint violation probably has occurred when
A) the government heads off an utterance before it is made. B) an editor eliminates controversial passages from a Danielle Steel manuscript. C) an author reconsiders a passage that might offend readers. D) a U.S. senator recants something she said in an interview.
Human relations theory is based on a slightly more ________ conceptualization of communication
A) dyadic B) problematic C) upward D) downward