Which of the following is an example of secondary research carried out by a manufacturer of
cellular phones?
A) observational research carried out at retail outlets to discover why customers select
competitors' products
B) surveys carried out among the general public to find the most desired features in a
cellular phone
C) information obtained from competitors' weblogs to understand the products they
manufacture
D) information on customers' likes and dislikes collected from third-party after-sales service
personnel
C
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Which is better, a fixed-rate loan or a variable-rate loan?
A) A fixed-rate loan, because the lender bears the risk that interest rates will go up B) A fixed-rate loan, because they generally cost less than variable-rate loans C) A variable-rate loan, because they generally cost less than fixed-rate loans D) A variable rate loan, because the lender bears the risk that interest rates will go up E) Neither is necessarily better; the choice illustrates the "risk and return go hand in hand" principle.