Which part of Medicare includes a prescription drug plan?

Which of the following statements is true of pricing decisions?

A) Market-based pricing starts with a good understanding of customer needs and the benefits that a product offers relative to competitors' products. B) The business with the lowest price will always offer customers the best economic value. C) It is possible to implement market-based pricing with low levels of customer and competitor intelligence. D) Competitors' product-price positioning and company product-price positioning are the two primary determinants in setting a cost-based price. E) Cost-based pricing takes into account what the customer would be willing to pay for a certain level of product performance.

The ability to earn a satisfactory return on investments is called

a. profitability; b. liquidity; c. leverage; d. expenses; e. turnover