What term refers to the character that listeners attribute to a speaker based on what the speaker says and does in the speech?
A. style
B. invention
C. ethos
D. memory
Answer: C
Communication & Mass Media
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In a low context culture, language and the meaning of words is not as important as subtle
contextual cues such as facial expressions and voice. Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is a true statement?
a. Business begins with the public's permission and survives because of its approval. b. Companies should find out what their publics want and expect from them. c. Public relations is built by performance, not by publicity. d. all of the above
Communication & Mass Media