Using questionnaires is useful for doing exploratory studies to gauge overall opinion

The generation of a continuum upon which measured objects are located is called sampling

Indicate whether the statement is true or false

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________

A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling