A _________ focuses on audience behavior, whereas a _________ focuses on the content of a speech
Fill in the blank(s) with the appropriate word(s).
Answer: specific purpose; central idea
Communication & Mass Media
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You have always thought of yourself as holding a healthy weight throughout your life, but then you learn that someone said that you were overweight
After you learned of the comment you decided that you were too fat and immediately went on a crash diet. Which of the following concepts describes this scenario? A. social comparison B. reflected appraisal C. stereotyping D. self-efficacy
Communication & Mass Media
These people advocate the course of action that produces the greatest good for the greatest number:
a. fundamentalists b. moralists c. consequentialists d. utilitarianists e. non-consequentialists
Communication & Mass Media