________ are formal offers made by a buyer to purchase certain products or services

Assuming the selling division has available capacity, a negotiated transfer price should be within the range of

a) variable cost per unit and the external purchase price. b) variable cost per unit and the opportunity cost. c) fixed cost per unit and the external purchase price. d) total cost per unit and the external purchase price.

A habitual rebuy is characterized by perceived brand differences and high customer involvement

Indicate whether the statement is true or false