Cost per rating point (CPRP) is calculated as:
A) cost of media buy divided by the vehicle's rating
B) cost of media buy multiplied by the number of viewers
C) ratings divided by gross exposures
D) cost of media buy divided by gross exposures
A
Business
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A(n) ________ is a situation in which one corporation is absorbed into another corporation and ceases to exist
A) alliance B) merger C) share exchange D) coalition
Business
Stakeholders who are affected by the production and marketing of poor quality products include:
A) stockholders, employees, and customers. B) suppliers and creditors, but not distributors. C) only stockholders, creditors, and owners. D) suppliers and distributors, but not customers. E) only stockholders and organizational executives and managers.
Business