Bonobos's Guideshop store concept enables men to have a personalized shopping experience in which they can try on clothing in any size or color and then have it delivered the next day to their home or office. This fashion retail concept is a good example of

a. an offensive strategy to leapfrog competitors by being the first adopter of next-generation technologies or being first to market with next-generation products.
b. an offensive strategy to offer an equally good or better product at a lower price.
c. an offensive strategy to seek uncharted waters and compete in blue oceans.
d. a defensive strategy to minimize the competitive advantages of rivals.
e. a defensive strategy to capture occupied territory by maneuvering around rivals.

Answer: c. an offensive strategy to seek uncharted waters and compete in blue oceans.