Provide three reasons that a company may decide that marketing research is not appropriate

What will be an ideal response?

There are several reasons that a company may decide not to conduct marketing research. A company may find that the potential benefit from conducting the research is much less than the cost of conducting the research. A company may be unwilling or unable to use the potential results of the research. Finally, a company may not have the time to conduct and analyze the research before the decision being researched must be made.