A brief mission statement of an entrepreneurial venture would be included in this section of a full business plan
A) analysis of opportunity
B) description of the business
C) executive summary
D) analysis of the context
Answer: C
Explanation: The executive summary, the first part of a full business plan, includes such things as a mission statement and goals and functions like a brief summary of the entire business plan, making executive summary the correct response. The opportunity analysis sizes up the market for the venture and assesses the organization's potential competitors. The context analysis gives a broad description of the venture's industry and its place in the general economy. The business description details how the venture will be organized, launched, and managed.
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