Most newspaper and magazine research focuses on
a) Readership
b) Circulation
c) Management
d) Website usability
A
Communication & Mass Media
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Idil Cakim, author of Implementing Word of Mouth Marketing, discusses five benchmarks for evaluating consumer PR campaigns. Clearly identify the benchmarks
What will be an ideal response?
Communication & Mass Media
Oprah Winfrey hosted a television talk show, starred in motion pictures, and launched her own cable network. Winfrey has had great success in many areas of
A. fame. B. fortune. C. media. D. celebrity.
Communication & Mass Media