To increase awareness of lung cancer caused by smoking, an NGO decided to post photos and tweets of people suffering from the disease
Information on how lung cancer could be prevented was posted on a website, and anyone could visit and post comments. This changed the public's perception toward lung cancer and a lot of people started to volunteer to help the people suffering from the disease. Which factor of persuasion was used in this scenario?
a) Audience participation
b) Clarity of message
c) Source credibility
d) Appeal to self-interest
a
Communication & Mass Media
You might also like to view...
The Occupy movement throughout the United States was an example of a low-ambiguitytolerant culture
Indicate whether this statement is true or false.
Communication & Mass Media
It is possible to move to a more intense relationship stage, but NOT to a less intense one
a. true b. false
Communication & Mass Media