The two researchers who played the most significant role in the technical development of television were:

a. David Sarnoff and William Paley.
b. Lee de Forest and Edward R. Murrow.
c. Vladimir Zworykin and Philo Farnsworth.
d. Lee de Forest and David Sarnoff.

ANSWER: c

Communication & Mass Media

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In order for something to be categorized as group communication, the audience must

A) consist of more than 10 people. B) not be able to provide immediate feedback. C) bemore than one person and all be within earshot. D) be a homogeneous group.

Communication & Mass Media

The ethics and morals involved in the use of technology involve

A.) the technology solely. B.) the content of messages. C.) the technological tools. D.) the users of technology. E.) the systems of expression.

Communication & Mass Media