What is the difference between inductive and deductive reasoning in trying to determine media effects??
What will be an ideal response?
ANSWER:
The inductive approach infers the impacts of the media, and theories that explain them are inferred from detailed observations in real-world environments. In the deductive approach, predictions about media effects are derived from theory, and exposure to media content is treated as the causal, or independent variable that leads to the effects, or the dependent variable.
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Communication & Mass Media
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