What two variables must successful PR practitioners keep in balance as they support team members who work on project tasks?
a. project objectives and budget
b. cost and staff size
c. budget and organizational values
d. efficiency and creativity
d. efficiency and creativity
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Which of the following is NOT true regarding nonverbal communication and power?
a. Economic resources are typically revealed or expressed through nonverbal codes. b. Customers are able to regulate and set dress standards for appropriate attire at high-end restaurants. c. The more powerful segments of society define what is most desirable and attractive in our culture. d. Nonverbal expressions are an important part of cultural rituals.
A cable company wants to determine whether their subscribers approve of their new channel lineup, so they conduct a telephone survey and all their subscribers participate. What type of study is this?
a. A census b. A convenience study c. A probability study d. A random digit dialing study