Which of the following is a characteristic of the listening process presented in your textbook?
a. performing each stage of the listening process serially, that is, one at a time
b. perfecting listening is possible
c. using the same style of listening no matter what the situation
d. speaker and listener working together to achieve a common understanding
d
Communication & Mass Media
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Which of the following statements is most true of local TV news programs??
a. they have great value in syndication b. ?they are underwritten by corporate funds c. footage is obtained from local sources only d. revenues produced go directly to the local stations
Communication & Mass Media
McLuhan claimed that the content of a message is what gets our attention and that the effect of the medium is largely
A. unconscious B. overstated C. temporary D. ecological
Communication & Mass Media