Discuss how the researcher would code and analyze data obtained from a content analysis
What will be an ideal response?
Content analysis can involve tedious coding and analysis. However, microcomputers and mainframes can be used to facilitate coding and analysis. The manifest content of the object can be computer coded. Analytical categories for classifying the units of analysis are developed and the communication is broken down according to prescribed rules. The observed frequencies of category codes can be aggregated and compared on the criteria of interest using computers. While content analysis has not been widely used in marketing research, the technique offers great potential.
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______________ uses performance feedback gathered from peers, subordinates, supervisors, and customers
a. Formal performance appraisal b. Informal performance appraisal c. 360-degree performance appraisal d. Self-appraisal e. none of the above
To address the strategic element of economic logic, a firm must understand how it will expand
into international markets. Indicate whether the statement is true or false