Which of the following terms is used to refer to the positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts?

The strongest measure of a brand's value is:

A) brand awareness. B) perceived quality. C) brand associations. D) brand loyalty.

Use the information in Table 8.7. What is the forecast for period 9 using a naive forecast?

A) $3,728 B) $3,803 C) $4,442 D) $4,085