Which of the following statements about the salesperson's role in the organization is true?

A. Role is defined by the expectations and demands communicated by members of one's own role set, by the personal perceptions of those expectations and demands and finally by the personal behavior of the individual
B. What salespeople think they should be doing has less impact on their actual performance than what management and company say they should be doing
C. A role set represents the activities and behaviors of any person that occupies a position in an organization
D. Role ambiguity occurs when a salesperson inaccurately perceives the demands being placed on him
E. A saleswoman who is unsure of how her customers are evaluating her performance is experiencing role conflict

Ans: A. Role is defined by the expectations and demands communicated by members of one's own role set, by the personal perceptions of those expectations and demands and finally by the personal behavior of the individual