After developing a clear picture of the audience, the next step is to gather necessary information
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: When you have a clear picture of your audience, your next step is to assemble the information you will include in your message. For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you're ready to begin writing.
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An ad for Calvin Klein jeans contained information about The Bay department stores where the jeans could be purchased. This ad was most likely an example of what type of advertising?
a. advocacy b. strategic c. institutional d. cooperative
What are the steps in the business-to-business buying decision process? Discuss how they are different from the steps in the consumer decision process
What will be an ideal response?