Which one of Cialdini’s influence principles relates to the idea of group conformity?

a. reciprocation
b. social proof
c. liking
d. authority

b. social proof

Communication & Mass Media

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The key to audience understanding an informative speech is the

A. topic. B. introduction. C. thesis sentence. D. body. E. conclusion.

Communication & Mass Media

Face ?to ?face meetings and phone conversations are considered __________ in media richness

a. high b. medium c. low d. equal

Communication & Mass Media