Which one of Cialdini’s influence principles relates to the idea of group conformity?
a. reciprocation
b. social proof
c. liking
d. authority
b. social proof
Communication & Mass Media
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The key to audience understanding an informative speech is the
A. topic. B. introduction. C. thesis sentence. D. body. E. conclusion.
Communication & Mass Media
Face ?to ?face meetings and phone conversations are considered __________ in media richness
a. high b. medium c. low d. equal
Communication & Mass Media