An explanation for why something occurred is called a(n)
A. selection.
B. attribution.
C. perceptual set.
D. interpretation.
Answer: B
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Judonna and Candice were shopping at the mall. Judonna needed to go to the other end of the
mall to get something. She said to Candice, ?Meet me at 2: 00 in front of Sears.? Candice thought that ?in front? meant outside in front of the parking lot entrance. Judonna thought that ?in front? meant in front of the entrance on the inside of the mall. Judonna and Candice spent two hours waiting for each other. What language problem is reflected in this situation? A) allness B) polarization C) bypassing D) denotative meaning
Answer the following statement(s) true (T) or false (F)
1. The participant observation approach requires a researcher to make and record objective observations of focus group participants. 2. A commonsense theory is based on past experiences, stories, and observations. 3. According to the two-step flow theory, the media influence early adopters who then influence certain groups of publics. 4. The spiral of silence theory asserts that a new idea must pass through a sequential process with a public before it is adopted. 5. According to ELM, persuasive messages that people receive through the central route are based on mental shortcuts.