By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce__________
Fill in the blanks with correct word.
ANSWER: cognitive dissonance
Marketing managers can help reduce dissonance through effective communication with purchasers. A few ways of doing this is by sending postpurchase letters, displaying the superiority of a product in advertisements, and giving guarantees on products. Cognitive dissonance is the inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.
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A component of a hierarchy of effects is ________
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