Define "native advertising" and discuss several approaches to using it successfully,

What will be an ideal response?

• Native advertising, also known as branded content or sponsored journalism or sponsored content, refers to content authored by and paid for by public relations professionals, placed in news columns on news websites.
• Realize this isn't really "news." Understand that readers know that these articles are "biased" in favor of the sponsoring agency.
• Place the content in context. Assume that readers understand that native advertising isn't especially objective, public relations writers must take pains to place the subject matter in broader context.
• Emphasize consumerism. Much sponsored content concerns products and services for sale. The best way to "pitch" products and services is by reinforcing their value to society.
• Discuss philanthropy. It is an excellent topic for native advertising.
• Avoid the "hard sell" at all costs.