A firm that wants to know if it has enough cash to meet its bills would be most likely to use which

Which of the following levels of competition can be determined from observation and external data sources?

A) product form and product category B) product form and generic C) product category and generic D) product form and budget

Taking a "you" perspective in the face of a mistake ________

A) results in the customer ending all business relations with the company B) is considered to be harmful for future business C) results in angry customers D) is ethical and a good business decision E) must be avoided