Which of the following is the first step in developing an advertising program?
A) setting the advertising budget
B) developing an advertising strategy
C) developing a brand message
D) setting advertising objectives
E) evaluating advertising campaigns
D
Business
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The initial challenge in implementing strategies in emerging markets is likely to be how to ________
A) compete with other emerging markets B) allocate responsibilities between the partners C) set up new policies and regulations D) navigate poor infrastructures
Business
Organizing work around products is called ________ layout
a. random b. product-oriented c. push d. process-oriented
Business