______ involves careful preparation, but the presenter uses minimal notes and a less

formal, more direct, and conversational style when speaking.

A) Extemporaneous speaking
B) Impromptu speaking
C) Manuscript speaking
D) Memorized speech

A

Communication & Mass Media

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Film Journals, unlike formal writing, demand that an author stays focused on a central, clearly-defined argument

Indicate whether the statement is true or false

Communication & Mass Media

______ term refers to the idea of making the creative aspects relate to the product itself or to the overall marketing strategy.

A. Creativity B. Strategic relevance C. Campaign D. Branding

Communication & Mass Media