Part of the rising cost of presidential campaigns is due to:

a. the increased costs of TV advertising.
b. cost to campaigns of maintaining Internet Web sites.
c. the costs to debate other candidates on TV.
d. the increased costs of newspaper advertising.

ANSWER: a

Communication & Mass Media

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"I'm so sorry that I haven't prepared as much as I could have. I've been really busy and did not research as much as I would normally." This statement undermines which of the four C's of credibility?

A. Competence B. Character C. Charisma D. Co-orientation

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Direct mail has been around for:

a. 10 years b. 90 years c. 510 years d. 160 years

Communication & Mass Media