Identify the pros and cons of using behavioral targeting for marketing
What will be an ideal response?
Behavioral targeting allows firms to match its ads to prospects based on the online behavior or target customers. Firms use cookies and codes to match their identities with their Web-browsing activities, and users' names and e-mail addresses, along with other personal details, are passed on to third-party companies. Advertising clients can target customers based on behavior, making ads more relevant to consumers. Firms gain higher click-through rates. More ad revenue is generated to support content development. However, consumers have concerns and feel that self-regulation is inadequate. Consumers would like to know what information is being collected and shared.
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Human resource management (HRM) includes all the activities managers engage in to attract and retain employees and to ensure that they perform at a high level and contribute to the accomplishment of organizational goals.
a. true b. false
Which of the following types of forms is used to insure fluctuations in business personal property, such as inventory and finished goods?
A) accounts receivable coverage form B) a value reporting form C) difference in conditions insurance D) business income insurance