Moreno Motors Inc identifies that bikers are usually the first users of their newly launched products
The firm sends consultants to biker rallies to discover how bikers who use Moreno motorcycles modify them to extend their usage, as well as the desired benefits. Recent visits revealed that bikers were seeking items, such as bolt-on chrome products, horsepower performance enhancers, and improved braking systems in Moreno motorcycles. In this example, Moreno Motors Inc is studying which of the following groups of customers?
A) lead users
B) mainstream customers
C) laggards
D) captive customers
E) spinners
A
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According to Alderfer's ERG theory, the basic category of existence need reflects an individual's need for __________.
a. satisfying interpersonal relationships b. physical well-being c. self-respect and respect from others d. continuing personal growth and development
Post-purchase behavior falls into either of two categories: further purchases or re-evaluation
Indicate whether the statement is true or false